THE NUMEROTER STORY

Numeroter, a unique “see now, buy now” concept created by the couture brand Fadi El Khoury originated from Sweden. The Lebanese-born designer and creative director – Fadi wants to reinvent the idea of the couture experience by making it available to a broader audience.

Translated from French, Numeroter means “by the number.” As the name suggests – the idea is to create a significantly smaller collection of clothes than traditional fashion houses. With small numbers comes higher quality and greater sustainability.

As sustainability advocates, we don’t stockpile ready-to wear clothes. As soon as an order is placed, we start to manufacture the item. It will be produced and delivered within four weeks from the order date. Everything is made in the EU using top-of-the-line materials and technical skills.